Fasion Lifestyle Blog
17 Oct '11 (Mon)
BURBERRY Body - The new sensual and feminine fragrance for Women




Burberry Body is the next chapter in 155 years of Burberry history. The fragrance and the campaign are multi faceted reflecting the nature of the brand.

This is a brand launch, not just a fragrance launch.

Burberry Body is the Burberry world translated into a scent, embodying all the qualities of the modern global British brand. It reflects the attitude and energy of the Burberry girl. 

Seductive, sensual, elegant, timeless, iconic and memorable.

The name captures the spirit of the iconic trench coat and the emotion and stories behind it and the feeling you get when you wear it.

Connotations of the name capture the thinking behind the fragrance: sensual, natural, elegant, memorable –everybody is the Burberry Body – it’s an attitude and a frame of mind.

The fragrance is very British and is the most sensual and feminine fragrance we have ever worked on. It’s sophisticated, it’s modern and it’s delicate. We wanted it to be light and feminine but also distinctive - something that appeals to women regardless of their age, it's more of an attitude. 

Burberry Body is a feminine and effortlessly sensual fragrance with an eclectic combination of refined ingredients. 

Distinctive and iconic - the scent has top notes of fresh green absinthe, illuminating elegant peach and refined freesia. The floral bouquet of natural rose absolute and iris blends gently with subtle warm tones of sandalwood to form the heart notes. 

Woody cashmeran, creamy vanilla, sensual amber and musk compose the base.

Shot by renowned photographer, Mario Testino, British model and actress Rosie Huntington-Whiteley is the first 'Burberry Body' to front the ad campaigns. 

BURBERRY Body is now available at TANGS Pavilion & TANGS Empire Subang.

 

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