tokidoki is the Japanese-inspired lifestyle brand. It produces apparel, footwear, accessories and other products using art, iconic characters and the tokidoki logo designed by Simone Legno, including purses, t-shirts, vinyl figures, jewelry, and small toys. This high-end urban underground fashion has grown to be a leading trend and collaborated with Leviﾒs, Skull Candy, New Era, Mikasa, Fujitsu, Bearbrick, Ride, Asics Onisuka Tiger, Hello Kitty, Smashbox, and Lesportsac.