Harajuku Lovers is singer Gwen Stefani's brand of apparel, fashion accessories, and stationery. The concept for Harajuku Lovers revolves around the Shibuya, Tokyo area of Harajuku and the four "Harajuku Girls," Gwen Stefani's Japanese back-up dancers and entourage (Love, Angel, Music, and Baby). Harajuku Lovers focus on 'Kawaiiness'. There is also a fragrance consisting of 5 different kinds: Baby, Music, Lil Angel, G, and Love.